Branding Guidelines

MISSION:

VRenity is dedicated to revolutionizing recovery and mental wellness through innovative virtual reality experiences. We empower individuals facing trauma and mental health challenges with therapeutic, immersive escapes that engage the senses.

VISION:

VRenity envisions a future where virtual reality transforms mental health recovery, enhancing healing, resilience, and emotional well-being. We aim to lead in VR innovation, making effective mental health solutions accessible globally.

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INNOVATION

We embrace innovation, continuously pushing the boundaries of virtual reality to enhance mental wellness and redefine user experiences.

INTEGRITY

Integrity is paramount in all our interactions. We commit to transparency, honesty, and ethical practices, building trust across all our relationships.

Empathy

Empathy guides our approach to design and service, ensuring that we truly understand and respond to the emotional needs of our users.

EXCELLENCE

Our commitment to excellence drives us to deliver superior VR solutions and services, setting new standards in the industry.

The VRenity Model

The VRenity Model is a pioneering framework designed to enhance mental wellness through the transformative power of virtual reality. Centered around three foundational pillars—Mind, Body, and Emotional Intelligence (EQ)—this model encapsulates our holistic approach to health and well-being. By focusing on these key areas, the VRenity Model ensures that every virtual experience not only engages but also nurtures and supports personal growth and improved mental health. This approach allows for a diverse application of the model, tailored to meet the needs of various users in their journey toward wellness.

Mind

Cognitive Enhancement

Empower your mental faculties with VRenity’s Cognitive Enhancement, using audio meditations and cognitive behavioral therapy (CBT) to fortify mental clarity and resilience. Engage in guided meditations that rejuvenate focus and diminish stress, while leveraging the Mood Meter tool to boost emotional awareness and management.

BODY

Physical Stimulation

Reinvigorate your body with VRenity’s Physical Stimulation. Experience Progressive Muscle Relaxation (PMR) exercises that alleviate tension and fatigue, effectively reducing physical stress and enhancing body awareness to cultivate a stronger connection between mind and body.

EQ

motional Health

Elevate your emotional intelligence with VRenity’s Emotional Health offerings. Utilize the RULER approach to better Recognize, Understand, Label, Express, and Regulate emotions. Our 'Connecting Time' and 'Play Time' activities, rooted in the Healthy Mind Platter, foster resilience and emotional well-being.

Visual Identity:

Download Logos

These logos are approved for use by partners, press, marketing and any VRenity branded materials.

primary COLORS

ABAF51

D4AF37

secondary colors

080000

FFFEE9

TERTIARY COLORS

C1B7B7

ECB984

TYPOGRAPHY

Montserrat

Arial

VISUAL STYLE

VRenity's photographic style merges modern elegance and edgy design with serene, tranquil natural settings. Our imagery employs earthy tones to convey a chic and calming atmosphere, integrating both real and AI-generated visuals to create unique and compelling compositions. Dynamic angles and minimalist compositions highlight our commitment to innovation and style. Prior to publishing, all imagery and video content must be approved by VRenity Marketing, ensuring it aligns perfectly with our brand identity. This distinctive approach not only sets our visuals apart but also resonates with our audience, inviting them into a harmonious blend of technology and nature.

TONE

At VRenity, our tone is casual yet professional, creating a comfortable and approachable atmosphere while maintaining a level of sophistication that instills trust. We aim to communicate with clarity and authenticity, ensuring that our messages are both engaging and informative.

Our voice is friendly and playful, reflecting our innovative spirit and the joy we find in our work. We strike a balance between fun and seriousness, allowing us to connect with our audience on a personal level while demonstrating our commitment to excellence in the field of virtual reality.

In all our communications, from marketing materials to customer interactions, we uphold a style that is easy to understand yet refined, ensuring that we are seen as both reliable and relatable. This approachable yet professional tone helps to foster a strong, trustworthy relationship with our users, partners, and the broader community.