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2 min read
Nolie MacDonald: Feb 27, 2026, 4:34:22 PM
Synthetic Reality is creating a new kind of creative professional. As film production moves into fully AI-generated environments and avatars, a new role is emerging at the center of this shift: the SR Designer. This is not a rebranded prompt...
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2 min read
Nolie MacDonald: Feb 27, 2026, 4:26:01 PM
Synthetic Reality (SR) is film production in fully AI-generated worlds. At VRenity, we use SR to build cinematic content with avatars, voice, and...
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3 min read
Nolie MacDonald: Feb 27, 2026, 3:09:01 PM
For over a century, filmmaking has depended on the physical world. Sets had to be built. Locations had to be secured. Actors had to be on-site....
5 min read
Nolie MacDonald: Jan 4, 2026, 8:51:14 AM
The next great marketing format won’t look like marketing.
5 min read
Nolie MacDonald: Jan 4, 2026, 8:40:35 AM
The pipeline didn’t just get faster. It became cyclical.
6 min read
Nolie MacDonald: Jan 4, 2026, 8:31:46 AM
The camera is still rolling. The cast is just… different now. Film production has always been shaped by limits. Time limits. Budget limits. Location...
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4 min read
Nolie MacDonald: Dec 3, 2025, 8:56:12 PM
Avatars Are Becoming the New “Face” of Digital Life For years, avatar technology lived in two separate worlds. In one, we had stylized characters...
2 min read
Nolie MacDonald: Aug 27, 2025, 2:11:44 AM
Featuring Dr. Aaron Andersen & Nolie MacDonald 🎧 Click here to listen to the full episode
3 min read
Nolie MacDonald: Aug 26, 2025, 3:49:01 AM
Artificial intelligence has, until now, been framed largely as a utility: answering questions, recommending songs, or optimizing an online search....
2 min read
Nolie MacDonald: Aug 15, 2025, 1:09:37 AM
The creative process is evolving at lightning speed.