NERD ZONE

2 min read

The Rise of the SR Designer: A new creative profession

Synthetic Reality is creating a new kind of creative professional. As film production moves into fully AI-generated environments and avatars, a new...

2 min read

Directing the Infinite: Creative Control Inside Synthetic Reality

Synthetic Reality (SR) is film production in fully AI-generated worlds. At VRenity, we use SR to build cinematic content with avatars, voice, and...

3 min read

Synthetic Reality (SR): The New Frontier of Filmmaking

For over a century, filmmaking has depended on the physical world. Sets had to be built. Locations had to be secured. Actors had to be on-site....